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Suicide Zero (suicidezero.se) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 30th percentile of 25501 Non-profit brands.
Suicide Zero is a Swedish non-profit organization founded in 2013 that works to reduce the number of suicides in Sweden. It combines research, advocacy, and concrete initiatives to prevent suicide and support those affected, including people living with mental illness and relatives of suicide victims. The organization positions itself as Sweden's leading voice in suicide prevention, relying on donations and volunteers to pursue its goal of a society free of suicide.
| Brand Name | Suicide Zero |
|---|---|
| Domain | suicidezero.se |
| Industry | Non-profit, Healthcare |
| Founded | 2013 |
| Main Competitors | Mind (65/100), SPES (Suicide Prevention Sweden) (75/100), American Foundation for Suicide Prevention (82/100), Samaritans (85/100), Movember Foundation (88/100) |
Ranked #1,357,493 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Suicide Zero är en ideell organisation som sedan 2013 arbetar med suicidprevention för att minska självmorden i Sverige." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Suicide Zero?", Claude could identify the brand as of November 2026. Suicide Zero is a Swedish non-profit organization working to prevent suicide through research funding, public awareness campaigns, and advocacy for better mental health support in Sweden. Best known for Raising public awareness about suicide prevention in Sweden and funding related research.
When asked "Best brands similar to Suicide Zero?", Claude would recommend Suicide Zero as of November 2026. It's a well-known Swedish suicide prevention organization that would be relevant to mention alongside similar mental health and suicide prevention nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Suicide Zero's main competitors in Non-profit: Mind (65/100), SPES (Suicide Prevention Sweden) (75/100), American Foundation for Suicide Prevention (82/100), Samaritans (85/100), Movember Foundation (88/100).
Sources: Brand Analyzer scan
Suicide Zero is a Swedish non-profit organization established in 2013 that focuses on suicide prevention. It works to reduce the number of suicides in Sweden through research, public advocacy, and direct support initiatives aimed at people affected by mental illness and the loss of loved ones to suicide.
Sources: Suicide Zero official site
Suicide Zero has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 30, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Suicide Zero official site
Suicide Zero was founded in 2013. Suicide Zero operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Suicide Zero works to decrease the suicide rate in Sweden by combining scientific research, opinion-forming campaigns, and concrete preventive actions. It supports individuals living with mental health issues as well as relatives of people who have died by suicide, and it engages donors and volunteers to fund and carry out its suicide prevention work.
Sources: Suicide Zero official site
Suicide Zero scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Suicide Zero official site
Suicide Zero offers suicide prevention initiatives that include research support, public awareness and advocacy campaigns, and direct assistance programs for individuals living with mental illness and for relatives of people who have died by suicide. It relies on donations and volunteer involvement to carry out these services rather than offering commercial products.
Sources: Suicide Zero official site
Suicide Zero can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Suicide Zero official site
Suicide Zero is known for being one of Sweden's leading non-profit organizations dedicated specifically to suicide prevention, operating since 2013 with a mission to create a society free of suicide through research-based advocacy and support programs.
Sources: Suicide Zero official site
Suicide Zero's work reaches the general public in Sweden, individuals living with mental health challenges, relatives of people who have died by suicide, and donors and volunteers who support suicide prevention efforts.
Sources: Suicide Zero official site
Suicide Zero scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Suicide Zero has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,357,493 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Suicide Zero from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Suicide Zero: NASP (National Association of Subrogation Professionals) (71/100), Society of St. Ursula (71/100), National Sunflower Association (71/100), Sunrise Children's Services (71/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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