MIND Hulplijn Brand Score: 47/100 - Early Stage tier

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MIND Hulplijn (mindkorrelatie.nl) scores 47 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Healthcare brands, Non-profit brands, in the 1st percentile of 19419 Healthcare brands.

AI Snapshot

MIND Hulplijn, available at mindkorrelatie.nl, is a Dutch non-profit service operating within the healthcare sector that offers free, anonymous, and expert mental health support. It provides assistance via phone, app, or chat to individuals in the Netherlands experiencing psychological or mental health difficulties. The organization's mission is to improve mental health collectively by ensuring everyone has access to low-threshold, confidential advice, positioning itself as a trusted helpline and advocate for people facing psychological problems.

Key facts about MIND Hulplijn
Brand NameMIND Hulplijn
Domainmindkorrelatie.nl
IndustryHealthcare, Non-profit
Main CompetitorsDe Luisterlijn (73/100), 113 Zelfmoordpreventie (76/100), Sensoor (52/100), Crisis Text Line (88/100), Samaritans (85/100)

Evidence

Ranked #1,014,300 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Wij zijn MIND logo Wij zijn MIND Samen mentale gezondheid verbeteren" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know MIND Hulplijn?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is MIND Hulplijn?", Claude could identify the brand as of October 2026. MIND Korrelatie is a Dutch organization that offers free, anonymous psychological support and advice via phone, chat, and email for people dealing with mental health issues or personal problems, and it operates under the larger MIND Nederland mental health advocacy network. Best known for providing free anonymous mental health helpline support (phone/chat/email) in the Netherlands.

When asked "Best brands similar to MIND Hulplijn?", Claude would recommend MIND Hulplijn as of October 2026. It's a well-known, trusted Dutch resource for low-threshold mental health support, so it would naturally come up alongside similar helplines like 113 Zelfmoordpreventie or De Luisterlijn.

People Also Ask About MIND Hulplijn

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are MIND Hulplijn's main competitors?

MIND Hulplijn's main competitors in Healthcare: De Luisterlijn (73/100), 113 Zelfmoordpreventie (76/100), Sensoor (52/100), Crisis Text Line (88/100), Samaritans (85/100).

Sources: Brand Analyzer scan

What products or services does MIND Hulplijn offer?

MIND Hulplijn offers mental health support services including a telephone helpline, a chat function, and a mobile app, all providing free, anonymous, and expert advice to people experiencing psychological or mental health difficulties.

Sources: MIND Hulplijn official site

What is MIND Hulplijn?

MIND Hulplijn is a Dutch non-profit mental health helpline accessible via mindkorrelatie.nl. It offers free, anonymous, and expert advice and support to people in the Netherlands who are dealing with mental or psychological problems, aiming to make mental health support accessible to everyone.

Sources: MIND Hulplijn official site

What does MIND Hulplijn do?

MIND Hulplijn provides free and anonymous mental health support through phone calls, a mobile app, and chat. It connects people experiencing psychological or emotional difficulties with expert advisors, offering a low-threshold way to seek help without cost or the need to disclose identity.

Sources: MIND Hulplijn official site

Does ChatGPT recommend MIND Hulplijn?

MIND Hulplijn scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.

Sources: MIND Hulplijn official site

How can MIND Hulplijn improve its AI discoverability?

MIND Hulplijn can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: MIND Hulplijn official site

Who uses MIND Hulplijn?

MIND Hulplijn is used by people in the Netherlands who are experiencing mental or psychological problems and are seeking anonymous, free, and expert advice or support, often as a low-threshold first point of contact for mental health concerns.

Sources: MIND Hulplijn official site

What is MIND Hulplijn known for?

MIND Hulplijn is known for offering free, anonymous, and expert mental health support through multiple accessible channels-phone, app, and chat-making it a recognizable resource for people in the Netherlands seeking confidential psychological assistance.

Sources: MIND Hulplijn official site

Recommendations

AI visibility

MIND Hulplijn scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

MIND Hulplijn has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (33/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,014,300 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MIND Hulplijn from memory (October 2026) - a sign these signals are paying off.

Visibility - 23/100

Trust - 4/100

Recommendation likelihood - 33/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to MIND Hulplijn: MDN (47/100), LinguiSystems (47/100), MTC Health (47/100), National Healing (47/100).

A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), Yanchai.org (56/100).

Category leader: Booksy (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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