Politisk uavhengig tankesmie og stiftelse
Minotenk (minotenk.no) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, Media & Entertainment brands, in the 8th percentile of 26092 Non-profit brands.
Minotenk is a politically independent Norwegian think tank founded in 2010 and based in Oslo. It works to promote inclusion, equality, and diversity in society through research, publications, and public debate. The organization produced Norway's first guide for inclusive language and focuses on issues such as racism, gender, sexuality, disability, and religion. Its work targets decision-makers, researchers, educational institutions, young people, and socially engaged citizens interested in equality and mental health.
| Brand Name | Minotenk |
|---|---|
| Domain | minotenk.no |
| Industry | Non-profit, Education |
| Founded | 2010 |
| Headquarters | Oslo |
| Main Competitors | Civita (81/100), Tankesmien Agenda (67/100), Manifest Tankesmie (67/100), Human Rights Service (80/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Minotenk arbeider for å fremme inkludering, likestilling og mangfold i samfunnet gjennom forskning, publikasjoner og samfunnsdebatt." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Minotenk?", Claude could not identify the brand as of November 2026. I don't recognize Minotenk specifically, likely because it's a small Norwegian non-profit organization without significant presence in my training data.
When asked "Best brands similar to Minotenk?", Claude would not surface Minotenk as of November 2026. I can't vouch for or recommend an organization I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Minotenk's main competitors in Non-profit: Civita (81/100), Tankesmien Agenda (67/100), Manifest Tankesmie (67/100), Human Rights Service (80/100).
Sources: Brand Analyzer scan
Minotenk offers research reports, publications, and guides-including Norway's first guide for inclusive language-as well as contributions to public debate on inclusion, equality, and diversity.
Sources: Minotenk official site
Minotenk is a politically independent Norwegian think tank, founded in 2010 and headquartered in Oslo, dedicated to promoting inclusion, equality, and diversity in society.
Sources: Minotenk official site
Minotenk has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 15, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Minotenk official site
Minotenk was founded in 2010. Minotenk operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Minotenk is headquartered in Oslo. Minotenk operates in the Non-profit category.
Sources: Wikidata
Minotenk conducts research, produces publications, and engages in public debate to advance inclusion, equality, and diversity, addressing topics such as racism, gender, sexuality, disability, and religion. It has also created resources like Norway's first guide for inclusive language.
Sources: Minotenk official site
Minotenk scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Minotenk official site
Minotenk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Minotenk official site
Minotenk is known for being Norway's first think tank to publish a guide for inclusive language, and for its independent research and public commentary on inclusion, equality, and diversity issues.
Sources: Minotenk official site
Minotenk's work is used by decision-makers, researchers, educational institutions, young people, and socially engaged individuals interested in equality, inclusion, and mental health.
Sources: Minotenk official site
Minotenk scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Minotenk has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Minotenk from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Minotenk: Mid Yorkshire Teaching NHS Trust (63/100), Men's Health Forum (63/100), Modern Times, Inc. (63/100), Sinai Health Foundation (63/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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