Hälsoprodukter till grymma priser
Proteinbolaget (proteinbolaget.se) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Food & Beverage brands, in the 43rd percentile of 27937 E-commerce brands.
Proteinbolaget is a Swedish e-commerce retailer selling dietary supplements, beverages, food products, training apparel, and accessories. It offers products from well-known brands at competitive prices, with a stated price guarantee and fast delivery. The company positions itself as an affordable and reliable online retailer for health- and fitness-oriented consumers in Sweden seeking quality products at lower prices.
| Brand Name | Proteinbolaget |
|---|---|
| Domain | proteinbolaget.se |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Gymgrossisten (72/100), MM Sports (71/100), Bodystore (74/100), Myprotein (92/100), Proteinfabriken (48/100), Fitnessguru (64/100), Tyngre (80/100) |
Moz Domain Authority 31/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #562,102 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Köp allt inom kosttillskott, drycker, livsmedel, träningskläder och tillbehör hos Proteinbolaget. Vi säljer kända varumärken till lägre priser på nätet." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Proteinbolaget?", Claude could identify the brand as of November 2026. Proteinbolaget is a Swedish e-commerce company selling protein powders, sports nutrition supplements, and health food products online. Best known for Selling affordable protein powders and sports supplements directly to Swedish consumers online.
When asked "Best brands similar to Proteinbolaget?", Claude would recommend Proteinbolaget as of November 2026. It's a recognized player in the Swedish online sports nutrition market, so it would come up alongside similar Nordic supplement retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Proteinbolaget's main competitors in E-commerce: Gymgrossisten (72/100), MM Sports (71/100), Bodystore (74/100), Myprotein (92/100), Proteinfabriken (48/100).
Sources: Brand Analyzer scan
Proteinbolaget offers dietary supplements, functional beverages, health-related food products, training clothing, and fitness accessories, sourced from various well-known brands and sold through its online store.
Sources: Proteinbolaget official site
Proteinbolaget has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 49, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Proteinbolaget official site
Proteinbolaget scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Proteinbolaget official site
Proteinbolaget is a Swedish online retailer specializing in dietary supplements, health foods, beverages, training apparel, and fitness accessories. It operates as an e-commerce platform selling products from well-known brands, aiming to provide a wide selection at competitive prices for Swedish consumers interested in health and fitness.
Sources: Proteinbolaget official site
Proteinbolaget sells a broad range of health and fitness-related products online, including dietary supplements, sports drinks, food items, training clothing, and accessories. It sources products from established brands and offers them at lower prices, combined with a price guarantee and fast delivery to customers in Sweden.
Sources: Proteinbolaget official site
Proteinbolaget can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Proteinbolaget official site
Proteinbolaget is used by health- and fitness-conscious consumers in Sweden who are looking for dietary supplements, workout apparel, and related products at competitive prices.
Sources: Proteinbolaget official site
Proteinbolaget is known for offering a wide assortment of supplements, training apparel, and fitness accessories from recognized brands at competitive prices, backed by a price guarantee and quick delivery, catering to Sweden's health and fitness market.
Sources: Proteinbolaget official site
Proteinbolaget scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Proteinbolaget has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (49/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #562,102 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 31/100. In a live check, Claude could already identify Proteinbolaget from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Proteinbolaget: Pro Standard (75/100), Proshop (75/100), PROVANTAGE (75/100), Paris Saint-Germain (75/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.