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OjoPúblico (ojo-publico.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 41st percentile of 23177 Media & Entertainment brands.
OjoPúblico is a digital media outlet founded in 2014, recognized for independent investigative journalism in Peru and Latin America. It focuses on public-interest stories that other media may not cover, combining traditional reporting with data journalism tools such as its 'Ojo Biónico'. Its target audience includes readers interested in investigative news, human rights, politics, and public affairs in the region. The outlet is positioned as a leading independent investigative journalism platform in Latin America.
| Brand Name | OjoPúblico |
|---|---|
| Domain | ojo-publico.com |
| Industry | Media & Entertainment |
| Founded | 2014 |
| Main Competitors | Convoca (70/100), IDL-Reporteros (66/100), Plaza Pública (65/100), CONNECTAS (78/100), Agência Pública (81/100), El Faro, Univision Investiga (94/100) |
Moz Domain Authority 61/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #289,808 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "OjoPúblico es un medio digital reconocido por sus investigaciones periodísticas en Perú y Latinoamérica." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is OjoPúblico?", Claude could identify the brand as of October 2026. OjoPúblico is a Peruvian nonprofit digital news outlet founded in 2014 that specializes in investigative journalism, covering corruption, human rights, environmental issues, and government accountability in Peru and Latin America. Best known for In-depth investigative reporting on political corruption and power abuses in Peru.
When asked "Best brands similar to OjoPúblico?", Claude would recommend OjoPúblico as of October 2026. It's a well-regarded and award-winning investigative journalism outlet in Latin America, so it's a natural recommendation for quality independent media in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OjoPúblico's main competitors in Media & Entertainment: Convoca (70/100), IDL-Reporteros (66/100), Plaza Pública (65/100), CONNECTAS (78/100), Agência Pública (81/100).
Sources: Brand Analyzer scan
OjoPúblico has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 66, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OjoPúblico official site
OjoPúblico was founded in 2014. OjoPúblico operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OjoPúblico scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: OjoPúblico official site
OjoPúblico offers investigative journalism reports, in-depth articles, and data-driven stories covering political, social, and human rights issues in Peru and Latin America. It also provides 'Ojo Biónico,' a data journalism tool used to support and enhance its investigative reporting through data analysis and visualization.
Sources: OjoPúblico official site
OjoPúblico is a digital media outlet founded in 2014, based in Peru, dedicated to independent investigative journalism covering Peru and Latin America. It is recognized for producing in-depth reports on topics of public interest, including political and social issues that may receive less coverage from mainstream media.
Sources: OjoPúblico official site
OjoPúblico conducts investigative journalism, publishing detailed reports and data-driven stories about public interest topics such as politics, human rights, and social issues in Peru and Latin America. It combines traditional investigative reporting with data analysis tools, including a platform called 'Ojo Biónico', to uncover and present stories that are often underreported by other media outlets.
Sources: OjoPúblico official site
OjoPúblico can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OjoPúblico official site
OjoPúblico is known for its rigorous, independent investigative journalism that uncovers stories of public interest in Peru and Latin America, often addressing topics other media outlets do not cover. It is also recognized for integrating data journalism through tools like 'Ojo Biónico', which supports its reporting with data analysis and visualization.
Sources: OjoPúblico official site
OjoPúblico is popular among readers interested in investigative journalism because it provides in-depth, independent reporting on topics such as politics, human rights, and public affairs in Peru and Latin America. Its use of data journalism tools like 'Ojo Biónico' allows it to present complex investigations in accessible ways, appealing to audiences seeking transparency and accountability journalism not always found in mainstream media.
Sources: OjoPúblico official site
OjoPúblico is used by readers in Peru and Latin America who are interested in investigative journalism, human rights issues, political accountability, and public affairs. Its audience likely includes citizens, researchers, journalists, and policymakers seeking in-depth, independent reporting on topics of public interest.
Sources: OjoPúblico official site
OjoPúblico scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OjoPúblico has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #289,808 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify OjoPúblico from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OjoPúblico: OFM (75/100), Torox (75/100), Okian.ro (75/100), Olschki (75/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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