Preventing Suicide and Self-Harm Since 2006
Pieta (pieta.ie) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, in the 80th percentile of 18684 Healthcare brands.
Pieta is an Irish non-profit organization that provides free, 24/7 therapeutic support to people experiencing suicidal distress, those who self-harm, and individuals bereaved by suicide. It combines crisis helplines with longer-term therapeutic intervention, aiming to make suicide and self-harm prevention services accessible regardless of a person's financial situation. Pieta operates within Ireland's healthcare and community support landscape, relying in part on fundraising to sustain its free services for individuals and families affected by suicide and self-harm.
| Brand Name | Pieta |
|---|---|
| Domain | pieta.ie |
| Industry | Healthcare, Non-profit |
| Main Competitors | Samaritans (85/100), Aware (85/100), Jigsaw (89/100), Text About It (50808), Mental Health Ireland |
Moz Domain Authority 53/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #686,718 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Pieta appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Pieta provides free, therapeutic approach to people who are in suicidal distress, engage in self-harm, or bereaved by suicide, 24/7. Reach out to us today!" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, LinkedIn, Facebook, X (Twitter), Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Pieta?", Claude could identify the brand as of October 2026. Pieta (Pieta House) is an Irish organization providing free therapeutic services to people who are suicidal or engaging in self-harm, as well as support for those bereaved by suicide. It is well known in Ireland for its helpline, walk-in centres, and the annual Darkness Into Ligh Best known for Suicide and self-harm crisis intervention services in Ireland, and the Darkness Into Light fundraising walk.
When asked "Best brands similar to Pieta?", Claude would recommend Pieta as of October 2026. It's a prominent and trusted Irish mental health charity, so I'd mention it if someone asked about organizations supporting suicide prevention or mental health in Ireland.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pieta's main competitors in Healthcare: Samaritans (85/100), Aware (85/100), Jigsaw (89/100).
Sources: Brand Analyzer scan
Pieta offers a 24/7 crisis helpline for people experiencing suicidal distress, support services for individuals who self-harm, and therapeutic counseling for people bereaved by suicide. These services are provided free of charge to ensure accessibility regardless of financial situation.
Sources: Pieta official site
Pieta is a free, Ireland-based non-profit organization offering therapeutic support for people in suicidal distress, those who self-harm, and people bereaved by suicide. It operates 24/7 crisis services alongside longer-term therapeutic care.
Sources: Pieta official site
Pieta has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 22, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pieta official site
Pieta provides free, round-the-clock crisis intervention and therapeutic support for people experiencing suicidal thoughts, those who engage in self-harm, and individuals bereaved by suicide. Its services combine immediate helpline assistance with ongoing therapeutic care, funded in part through community fundraising, to ensure access regardless of a person's financial circumstances.
Sources: Pieta official site
Pieta scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Pieta official site
Pieta is known for offering free, 24/7 suicide and self-harm crisis support in Ireland, combining immediate helpline access with therapeutic intervention for those in suicidal distress, people who self-harm, and those bereaved by suicide.
Sources: Pieta official site
Pieta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pieta official site
Pieta's services are used by individuals in Ireland who are experiencing suicidal thoughts or distress, people who engage in self-harm, and those bereaved by suicide, as well as their families and communities seeking support.
Sources: Pieta official site
Pieta scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pieta has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #686,718 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Pieta from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pieta: Jellyvision (81/100), Picarro (81/100), Pinnacle 21 (81/100), Pixie Cup (81/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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