The National Centre for Youth Mental Health
Jigsaw (jigsaw.ie) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, Education brands, in the 99th percentile of 18660 Healthcare brands.
Jigsaw is a youth mental health charity based in Ireland that provides free, confidential mental health support and therapy to young people aged 12 to 25. Its services, including online text-based therapy, are designed to be accessible and non-judgmental, serving young people regardless of background. Jigsaw also engages with parents, guardians, educators, and professionals who support youth, positioning itself as Ireland's leading organization dedicated to youth mental health.
| Brand Name | Jigsaw |
|---|---|
| Domain | jigsaw.ie |
| Industry | Healthcare, Non-profit |
| Founded | 2010 |
| Headquarters | New York City |
| CEO | Yasmin Green |
| Main Competitors | Pieta House (81/100), Samaritans (85/100), SpunOut (83/100), ISPCC Childline (79/100), Turn2Me (76/100), Kooth (77/100), BelongTo (83/100) |
Moz Domain Authority 44/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,045,652 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Jigsaw has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Jigsaw is a youth mental health charity in Ireland offering free therapy and support to children and young people aged 12 to 25." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Jigsaw?", Claude could identify the brand as of October 2026. Jigsaw is Ireland's National Centre for Youth Mental Health, providing free mental health support services for young people aged 12-25 through a network of community-based hubs across the country. Best known for Providing free, accessible mental health support services for young people in Ireland.
When asked "Best brands similar to Jigsaw?", Claude would recommend Jigsaw as of October 2026. It's a well-regarded and well-known youth mental health organization in Ireland, so it would be relevant if someone asked about youth mental health services or similar nonprofits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Jigsaw's main competitors in Healthcare: Pieta House (81/100), Samaritans (85/100), SpunOut (83/100), ISPCC Childline (79/100), Turn2Me (76/100).
Sources: Brand Analyzer scan
Jigsaw offers free, confidential mental health support and therapy services for young people aged 12 to 25, including online text-based therapy chats tailored to young people and their families.
Sources: Jigsaw official site
Jigsaw is a youth mental health charity based in Ireland that offers free, confidential therapy and support services to young people aged 12 to 25.
Sources: Jigsaw official site
Jigsaw has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 52, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Jigsaw official site
Jigsaw was founded in 2010. Jigsaw operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Jigsaw is headquartered in New York City. Jigsaw operates in the Healthcare category.
Sources: Wikidata
Jigsaw provides free mental health support and therapy to young people in Ireland, including online text-based therapy chats, and works with families, educators, and professionals who support youth.
Sources: Jigsaw official site
Jigsaw scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Jigsaw official site
Jigsaw is known for being Ireland's leading youth mental health charity, offering accessible, non-judgmental mental health services tailored to young people aged 12 to 25.
Sources: Jigsaw official site
Jigsaw can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Jigsaw official site
Jigsaw is used by young people aged 12 to 25 across Ireland, as well as their parents, guardians, educators, and professionals who work with youth.
Sources: Jigsaw official site
Jigsaw scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Jigsaw has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,045,652 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Jigsaw from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Jigsaw: Jane (89/100), Ipsen (89/100), Juice Plus (89/100), Kelly Services (89/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.