Your Source for Local News
The Post-Star (poststar.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 75th percentile of 32454 Media & Entertainment brands.
The Post-Star is a daily newspaper based in Glens Falls, New York, founded in 1904 and owned by Lee Enterprises. It provides local news coverage including breaking news, high school sports, weather, entertainment, and community events for Glens Falls and the surrounding New York region. The publication positions itself as a trusted hometown news source for residents interested in regional happenings.
| Brand Name | The Post-Star |
|---|---|
| Domain | poststar.com |
| Industry | Media & Entertainment |
| Founded | 1904 |
| Headquarters | Glens Falls, New York |
| Parent Company / Owner | Lee Enterprises |
| Main Competitors | Times Union (88/100), The Daily Gazette (88/100), Press-Republican (78/100), Adirondack Daily Enterprise, Spectrum News (70/100) |
Moz Domain Authority 66/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Read breaking news from Glens Falls, NY and New York. Get the latest on events, weather, sports, entertainment, and more." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Post-Star?", Claude could identify the brand as of October 2026. The Post-Star is a daily newspaper based in Glens Falls, New York, covering local news, sports, and community events for the Glens Falls and Lake George region. It's owned by Lee Enterprises and operates poststar.com as its online presence. Best known for Local news coverage for Glens Falls, NY and the surrounding Lake George / Warren and Washington County region.
When asked "Best brands similar to The Post-Star?", Claude would not surface The Post-Star as of October 2026. It's a solid regional newspaper but not a nationally recognized brand I'd bring up unless someone specifically asked about local news outlets in that part of New York.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Post-Star's main competitors in Media & Entertainment: Times Union (88/100), The Daily Gazette (88/100), Press-Republican (78/100), Spectrum News (70/100).
Sources: Brand Analyzer scan
The Post-Star offers local news coverage including breaking news, weather updates, high school sports reporting, entertainment coverage, and community event information, primarily serving the Glens Falls, NY area and surrounding New York region.
Sources: The Post-Star official site
The Post-Star is a daily newspaper serving Glens Falls, New York, and the surrounding region. Founded in 1904, it is owned by Lee Enterprises and functions as a local news outlet covering the greater Glens Falls area.
Sources: The Post-Star official site
The Post-Star has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 51, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Post-Star official site
The Post-Star was founded in 1904. The Post-Star operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Post-Star scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Post-Star official site
The Post-Star can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Post-Star official site
The Post-Star is owned by or part of Lee Enterprises. The Post-Star operates in the Media & Entertainment category.
Sources: Wikidata
The Post-Star is used by residents of Glens Falls, NY, and the surrounding New York area who are interested in local news, high school sports, weather updates, and community happenings specific to their region.
Sources: The Post-Star official site
The Post-Star is known for its local journalism focused on Glens Falls, NY, particularly its coverage of high school sports, breaking news, and community events specific to the region. As a long-established newspaper founded in 1904, it has built a reputation as a hometown news source for the area.
Sources: The Post-Star official site
The Post-Star scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Post-Star has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (65/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 66/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Post-Star from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Post-Star: Insurance POST (81/100), PornPics (81/100), Potomac Local News (81/100), Poultry World (81/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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