Economics to improve lives
Pro Bono Economics (PBE) (probonoeconomics.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Finance brands, Government brands, in the 61st percentile of 29686 Non-profit brands.
Pro Bono Economics (PBE) is a UK-based charity think tank that applies economic analysis to issues affecting the social sector. It works with charities, funders, businesses, and policymakers to address the causes and consequences of low wellbeing in the UK. By combining rigorous economic methods with insight into charitable work, PBE aims to inform decisions and policies that improve societal wellbeing and support organisations tackling wellbeing poverty.
| Brand Name | Pro Bono Economics (PBE) |
|---|---|
| Domain | probonoeconomics.com |
| Industry | Non-profit, Finance |
| Main Competitors | New Philanthropy Capital (78/100), Institute for Fiscal Studies (84/100), New Economics Foundation (83/100), Resolution Foundation (72/100), Nesta (88/100) |
Moz Domain Authority 46/100 vs category average 46 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,839,524 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We use economics to improve lives. Using economic analysis and unique insight from our connection to the social sector, we help charities, funders, firms and policymakers tackle th…" (Meta description: 43 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Facebook, Instagram, GitHub; no detected presence on LinkedIn, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Pro Bono Economics (PBE)?", Claude could identify the brand as of November 2026. Pro Bono Economics is a UK charity, founded in 2009 with backing from economist Andy Haldane, that connects professional economists with charities and non-profits to provide free economic analysis and research support. It helps the social sector use data and evidence to improve d Best known for Matching volunteer economists with charities to provide free economic analysis and research.
When asked "Best brands similar to Pro Bono Economics (PBE)?", Claude would recommend Pro Bono Economics (PBE) as of November 2026. It's a well-regarded and distinctive example of pro bono professional expertise supporting the non-profit sector, relevant if someone asks about organizations that bridge economics and charity work.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pro Bono Economics (PBE)'s main competitors in Non-profit: New Philanthropy Capital (78/100), Institute for Fiscal Studies (84/100), New Economics Foundation (83/100), Resolution Foundation (72/100), Nesta (88/100).
Sources: Brand Analyzer scan
Pro Bono Economics (PBE) has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 52, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Pro Bono Economics (PBE) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Pro Bono Economics (PBE) is a UK charity think tank that uses economic analysis to address issues of low wellbeing, with a particular focus on the social sector. It serves as a bridge between economics and charitable work, providing evidence-based insight to charities, funders, businesses, and policymakers.
Pro Bono Economics (PBE) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
PBE's work is used by charities, funders, businesses, and policymakers in the UK who are focused on addressing wellbeing poverty and supporting the social sector.
PBE is known for applying rigorous economic analysis specifically to the UK charity and social sector, positioning itself as a think tank that bridges economics with charitable work to address wellbeing poverty.
Pro Bono Economics (PBE) scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pro Bono Economics (PBE) has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,839,524 (Tranco), a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Pro Bono Economics (PBE) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pro Bono Economics (PBE): Probably Good (76/100), PRO ASYL (76/100), PROBUS Canada (76/100), Project Apis m. (76/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.