Empowering women to live without fear
Refuge (refuge.org.uk) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 94th percentile of 12247 Non-profit brands.
Refuge is the UK's largest specialist domestic abuse organisation, dedicated to empowering women and children to overcome the physical, emotional, and financial impacts of abuse. It provides a range of services, including a national helpline, aimed at helping survivors live without violence or fear. Refuge positions itself as the UK's leading and most trusted charity solely focused on supporting domestic abuse survivors, serving thousands of women and children as well as professionals seeking resources.
| Brand Name | Refuge |
|---|---|
| Domain | refuge.org.uk |
| Industry | Non-profit, Healthcare |
| Main Competitors | Women's Aid (83/100), National Domestic Violence Hotline (83/100), SafeLives (70/100), Solace Women's Aid (82/100), Victim Support (77/100) |
Moz Domain Authority 64/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #131,392 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Refuge appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Empowering women to live without violence & fear. Refuge is the largest domestic abuse organisation in the UK. Supporting thousands of women & their children overcome the p…" (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Refuge?", Claude could identify the brand as of October 2026. Refuge is a UK charity that provides support for women and children experiencing domestic violence, including refuges, helplines, and advocacy services. Best known for Running the National Domestic Abuse Helpline in England and operating a network of refuges for women and children fleeing domestic abuse.
When asked "Best brands similar to Refuge?", Claude would recommend Refuge as of October 2026. It's one of the UK's largest and most established domestic abuse charities, so it would naturally come up when discussing organizations in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Refuge's main competitors in Non-profit: Women's Aid (83/100), National Domestic Violence Hotline (83/100), SafeLives (70/100), Solace Women's Aid (82/100), Victim Support (77/100).
Sources: Brand Analyzer scan
Refuge is the UK's largest specialist domestic abuse organisation. It is a charity dedicated to supporting women and children who are experiencing or have experienced domestic abuse, helping them overcome its physical, emotional, and financial impacts.
Sources: Refuge official site
Refuge has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 60, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Refuge official site
Refuge provides comprehensive support services to women and children affected by domestic abuse, including a national helpline. It helps survivors address the physical, emotional, and financial consequences of abuse so they can rebuild their lives free from violence and fear.
Sources: Refuge official site
Refuge scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Refuge official site
Refuge is known for being the UK's largest and leading specialist domestic abuse charity, offering a national helpline and a wide range of services exclusively dedicated to supporting survivors of domestic abuse.
Sources: Refuge official site
Refuge can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Refuge official site
Refuge offers a national helpline and a range of support services designed to help women and children address the physical, emotional, and financial impacts of domestic abuse, enabling them to live without violence or fear.
Sources: Refuge official site
Refuge's services are used by women and children who are experiencing or have experienced domestic abuse. Professionals and concerned individuals seeking information and resources to support survivors also use Refuge's services.
Sources: Refuge official site
Refuge is prominent because it is the UK's largest specialist domestic abuse organisation, offering accessible, expert support-including a national helpline-to thousands of women and children. Its broad reach and sole focus on domestic abuse support have made it a widely recognised and relied-upon resource for survivors and professionals alike.
Sources: Refuge official site
Refuge scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Refuge has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #131,392 (Tranco) and a Moz Domain Authority of 64/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Refuge from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Refuge: Redeemer University (86/100), National Organization for Rare Disorders (NORD) (86/100), Resi (86/100), Les Restos du Cœur (86/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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