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Les Restos du Cœur (restosducoeur.org) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Food & Beverage brands, in the 94th percentile of 12253 Non-profit brands.
Les Restos du Cœur is a French charitable association founded by comedian Coluche in 1985, headquartered in Paris. Its mission is to fight poverty and social exclusion by helping people in difficulty, primarily through food aid and social support. Beyond distributing meals, the organization provides sustained accompaniment to help beneficiaries reintegrate into society. It relies on donors, volunteers, and partners to carry out its charitable work across France.
| Brand Name | Les Restos du Cœur |
|---|---|
| Domain | restosducoeur.org |
| Industry | Non-profit, Food & Beverage |
| Founded | 1985 |
| Headquarters | Paris |
| Main Competitors | Secours Populaire Français (83/100), Secours Catholique (78/100), Croix-Rouge française (80/100), Banque Alimentaire, Emmaüs France (80/100) |
Moz Domain Authority 66/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #114,514 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Les Restos du Cœur has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Association fondée par Coluche en 1985 pour lutter contre la pauvreté et l’exclusion sous toutes ses formes." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Les Restos du Cœur?", Claude could identify the brand as of September 2026. Les Restos du Cœur is a major French charity founded by comedian Coluche in 1985 that distributes free food and meals to people in need across France, and it has since expanded into other services like job assistance and support for the homeless. Best known for Providing free food aid and meals to people in poverty across France, especially through its winter food distribution campaigns.
When asked "Best brands similar to Les Restos du Cœur?", Claude would recommend Les Restos du Cœur as of September 2026. It's one of the most recognized and long-standing food charity organizations in France, so it would naturally come up when discussing similar non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Les Restos du Cœur's main competitors in Non-profit: Secours Populaire Français (83/100), Secours Catholique (78/100), Croix-Rouge française (80/100), Emmaüs France (80/100).
Sources: Brand Analyzer scan
Les Restos du Cœur is a French non-profit charitable association founded by comedian Coluche in 1985. It is dedicated to fighting poverty and social exclusion in all their forms by helping people in difficulty. Headquartered in Paris, it is one of France's well-known charitable organizations focused on food aid and social assistance.
Sources: Les Restos du Cœur official site
Les Restos du Cœur has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 69, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Les Restos du Cœur official site
Les Restos du Cœur was founded in 1985. Les Restos du Cœur operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Les Restos du Cœur is headquartered in Paris. Les Restos du Cœur operates in the Non-profit category.
Sources: Wikidata
Les Restos du Cœur fights poverty and exclusion by providing food aid to people in difficulty and offering sustained social accompaniment to help them regain a place in society. Rather than only distributing meals, the association works to support beneficiaries over the longer term through social assistance programs. It relies on donors, volunteers, and partners to carry out this work across France.
Sources: Les Restos du Cœur official site
Les Restos du Cœur scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Les Restos du Cœur official site
Les Restos du Cœur offers food aid to people experiencing poverty and provides accompanying social support services aimed at helping beneficiaries achieve durable reintegration into society. It also engages donors, volunteers, and partners who contribute resources and time to support its charitable mission.
Sources: Les Restos du Cœur official site
Les Restos du Cœur can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Les Restos du Cœur official site
Les Restos du Cœur serves people in situations of poverty or social exclusion who need food aid and social support. It also engages donors, volunteers, and partner organizations who contribute financially, materially, or through their time to support the association's mission.
Sources: Les Restos du Cœur official site
Les Restos du Cœur is known for being a major French charity founded by comedian Coluche in 1985 to combat poverty and social exclusion. It is particularly recognized for its large-scale food aid distribution and its ongoing social support efforts aimed at helping disadvantaged people reintegrate into society.
Sources: Les Restos du Cœur official site
Les Restos du Cœur scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Les Restos du Cœur has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is recommendation likelihood (65/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #114,514 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Les Restos du Cœur from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Les Restos du Cœur: Resi (86/100), Refuge (86/100), Radio Free Europe/Radio Liberty (86/100), Rocky Mountain Elk Foundation (86/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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