Změna začíná Slovem
Slovo 21 (slovo21.cz) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 64th percentile of 26389 Non-profit brands.
Slovo 21 is a Czech non-governmental, non-profit organization founded in 1999 that supports Roma people and foreigners living in the Czech Republic. It works to connect communities, challenge prejudices, and create space for dialogue between minorities and the majority society. The organization combines direct assistance to Roma children and adults with support for migrants from non-EU countries. It is also known for organizing Khamoro, described as the largest Roma festival in the world.
| Brand Name | Slovo 21 |
|---|---|
| Domain | slovo21.cz |
| Industry | Non-profit, Education |
| Founded | 1999 |
| Main Competitors | Člověk v tísni (80/100), Multikulturní centrum Praha (69/100), Organizace pro pomoc uprchlíkům (OPU) (77/100), ROMEA (80/100), In IUSTITIA (66/100) |
Slovo 21 has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Slovo 21 je nezisková organizace, která od roku 1999 podporuje Romy a cizince v Česku. Spojujeme komunity, boříme předsudky a vytváříme prostor pro dialog." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Slovo 21?", Claude could identify the brand as of November 2026. Slovo 21 is a Czech non-profit organization focused on multiculturalism and the integration of minorities, particularly the Roma community, through education, cultural events, and advocacy. It is best known for organizing the Khamoro World Roma Festival in Prague, one of the larg Best known for Organizing the Khamoro World Roma Festival in Prague.
When asked "Best brands similar to Slovo 21?", Claude would recommend Slovo 21 as of November 2026. It's a well-established and respected organization in Czech civil society for Roma integration and multicultural work, so it would be a relevant mention for similar non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Slovo 21's main competitors in Non-profit: Člověk v tísni (80/100), Multikulturní centrum Praha (69/100), Organizace pro pomoc uprchlíkům (OPU) (77/100), ROMEA (80/100), In IUSTITIA (66/100).
Sources: Brand Analyzer scan
Slovo 21 is a Czech non-governmental, non-profit organization established in 1999. It focuses on supporting Roma communities and foreigners living in the Czech Republic, aiming to connect communities, break down prejudices, and foster dialogue between minorities and the majority society.
Sources: Slovo 21 official site
Slovo 21 has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 27, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Slovo 21 official site
Slovo 21 was founded in 1999. Slovo 21 operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Slovo 21 provides direct support to Roma children and adults and assists migrants from non-EU countries. It works to bridge minority communities and the majority population, reduce prejudice, and promote equal opportunities. The organization also organizes cultural and community events, including the Khamoro festival, which it describes as the largest Roma festival in the world.
Sources: Slovo 21 official site
Slovo 21 scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Slovo 21 official site
Slovo 21 offers direct support services for Roma children and adults and for migrants from non-EU countries, aimed at integration and equal opportunity. It also organizes community and cultural initiatives, most notably the Khamoro festival, and facilitates dialogue and prejudice-reduction activities between minority groups and the broader Czech public.
Sources: Slovo 21 official site
Slovo 21 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Slovo 21 official site
Slovo 21 is known for organizing Khamoro, described in its own materials as the largest Roma festival in the world. It is also recognized as a long-standing Czech non-profit, active since 1999, dedicated to supporting Roma and migrant communities and promoting intercultural dialogue.
Sources: Slovo 21 official site
Slovo 21's services are used by Roma children and adults in the Czech Republic, migrants from countries outside the European Union, and members of the wider Czech public who are interested in integration, minority rights, and intercultural dialogue.
Sources: Slovo 21 official site
Slovo 21 scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Slovo 21 has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Slovo 21 from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Slovo 21: Skills for Health (77/100), Skeptoid (77/100), Santa Monica Chamber of Commerce (77/100), Smiling Mind (77/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.