Making games that matter
Supercell (spaceapegames.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 86th percentile of 39195 Media & Entertainment brands.
Supercell is a Finnish video game company founded in 2009 and headquartered in Helsinki. It develops a small portfolio of highly polished mobile games, including Clash of Clans and Brawl Stars, aiming for titles that remain popular for years. The company is majority-owned by Chinese conglomerate Tencent and led by CEO Ilkka Paananen. Supercell focuses on quality over quantity, targeting mobile gamers worldwide who enjoy strategy, action, and social multiplayer experiences.
| Brand Name | Supercell |
|---|---|
| Domain | spaceapegames.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2009 |
| Headquarters | Helsinki |
| Parent Company / Owner | Tencent |
| CEO | Ilkka Paananen |
| Main Competitors | King (89/100), Zynga (95/100), Playrix (88/100), Rovio (89/100), Niantic (88/100), Voodoo (86/100), Moon Active (78/100), Machine Zone (84/100) |
Moz Domain Authority 49/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,978,986 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Supercell has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Visit Supercell.com and find out more about us and our games." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Supercell?", Claude could identify the brand as of September 2026. There's a mismatch here: Supercell is a Finnish mobile game company famous for Clash of Clans, Clash Royale, and Hay Day, but the website given (spaceapegames.com) actually belongs to Space Ape Games, a separate UK-based mobile game studio known for titles like Samurai Siege and Best known for Supercell is known for Clash of Clans; Space Ape Games is known for Samurai Siege and other mobile strategy games.
When asked "Best brands similar to Supercell?", Claude would recommend Supercell as of September 2026. Supercell itself is a top brand to mention for mobile gaming excellence, but the URL mismatch means I'd want to clarify which company is actually being asked about before recommending confidently.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Supercell's main competitors in Media & Entertainment: King (89/100), Zynga (95/100), Playrix (88/100), Rovio (89/100), Niantic (88/100).
Sources: Brand Analyzer scan
Supercell offers mobile video games, including Clash of Clans and Brawl Stars. These titles combine strategy, action, and social multiplayer gameplay elements aimed at a global audience of mobile gamers.
Sources: Supercell official site
Supercell is a Finnish video game company founded in 2009 and based in Helsinki, Finland. It is majority-owned by the Chinese technology conglomerate Tencent and is led by CEO Ilkka Paananen. The company specializes in developing mobile games and operates as a games-first business focused on producing a small number of high-quality, long-lasting titles rather than a large volume of games.
Sources: Supercell official site
Supercell has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 26, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Supercell official site
Supercell was founded in 2009. Supercell operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Supercell is headquartered in Helsinki. Supercell operates in the Media & Entertainment category.
Sources: Wikidata
Supercell develops mobile video games, focusing on a small portfolio of highly polished titles designed to be played for years. Its games include Clash of Clans and Brawl Stars, which combine strategy, action, and social multiplayer elements. The company emphasizes quality and long-term player engagement over releasing many games quickly.
Sources: Supercell official site
Supercell scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Supercell official site
Supercell is known for creating popular mobile games such as Clash of Clans and Brawl Stars. The company has built a reputation for producing a limited number of highly polished, long-running titles rather than frequently releasing new games, aligning with its stated mission to create games remembered for years.
Sources: Supercell official site
Supercell can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Supercell official site
Supercell is owned by or part of Tencent. Supercell operates in the Media & Entertainment category.
Sources: Wikidata
Supercell is popular because it focuses on creating a small number of highly polished mobile games designed for long-term engagement rather than releasing many short-lived titles. Games like Clash of Clans and Brawl Stars combine strategy, action, and social multiplayer features that appeal to a broad, worldwide audience of mobile gamers of all ages.
Sources: Supercell official site
Supercell's games are used by mobile gamers of all ages worldwide who are interested in strategy, action, and social multiplayer gameplay experiences.
Sources: Supercell official site
Supercell scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Supercell has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,978,986 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Supercell from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Supercell: Source Audio (83/100), SOUNDRAW (83/100), Cater + Event (83/100), Spike Chunsoft (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.