Sport, Fitness, Therapie Ausrüster
Sport-Thieme (sport-thieme.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Healthcare brands, E-commerce brands, in the 37th percentile of 10795 Sports & Fitness brands.
Sport-Thieme is a German mail-order company, founded in 1949 and headquartered in Grasleben, that sells sports, fitness, and therapy equipment through an online shop. It targets clubs, schools, fitness studios, personal trainers, therapists, and private individuals. The company positions itself as a leading German provider in this sector, offering fair prices, a 100-day return policy, a 3-year warranty, and over 20 years of Trusted Shops certification.
| Brand Name | Sport-Thieme |
|---|---|
| Domain | sport-thieme.de |
| Industry | Sports & Fitness, Healthcare |
| Founded | 1949 |
| Headquarters | Grasleben |
| Main Competitors | Decathlon (76/100), Sport-Tiedje (70/100), Pro-Idee Sport, Gorilla Sports (77/100), Sportamore (68/100), Intersport (80/100), Engelhorn Sports (74/100) |
Moz Domain Authority 50/100 vs category average 42 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #168,716 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sportbedarf und Sportartikel im Online-Shop von Sport-Thieme: Faire Preise ✔ 100 Tage Rückgaberecht ✔ 3 Jahre Garantie ✔" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sport-Thieme?", Claude could identify the brand as of October 2026. Sport-Thieme is a German retailer specializing in sports equipment for schools, clubs, and gyms, offering everything from gymnastics apparatus to team sports gear and playground equipment. Best known for Being a leading German supplier of sports and gymnastics equipment for schools and clubs.
When asked "Best brands similar to Sport-Thieme?", Claude would recommend Sport-Thieme as of October 2026. It's a well-established name in Germany for institutional and club sports equipment, so I'd mention it alongside other major European sports suppliers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sport-Thieme's main competitors in Sports & Fitness: Decathlon (76/100), Sport-Tiedje (70/100), Gorilla Sports (77/100), Sportamore (68/100), Intersport (80/100).
Sources: Brand Analyzer scan
Sport-Thieme offers sports equipment, fitness equipment, and therapy-related products through its online shop, catering to needs in sport, fitness training, and therapeutic use.
Sources: Sport-Thieme official site
Sport-Thieme is a German mail-order company founded in 1949 and headquartered in Grasleben. It operates an online shop selling sports, fitness, and therapy equipment to businesses and private customers across Germany.
Sources: Sport-Thieme official site
Sport-Thieme has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 67, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sport-Thieme official site
Sport-Thieme was founded in 1949. Sport-Thieme operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sport-Thieme is headquartered in Grasleben. Sport-Thieme operates in the Sports & Fitness category.
Sources: Wikidata
Sport-Thieme sells sports, fitness, and therapy equipment through its online shop, offering a wide product range at what it describes as fair prices, backed by a 100-day return policy and a 3-year warranty.
Sources: Sport-Thieme official site
Sport-Thieme scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sport-Thieme official site
Sport-Thieme's customers include sports clubs, schools, fitness studios, personal trainers, therapists, and private individuals seeking sports, fitness, or therapy equipment.
Sources: Sport-Thieme official site
Sport-Thieme is known for its broad assortment of sports, fitness, and therapy products, its fair pricing, a 100-day return policy, a 3-year warranty, and over 20 years of Trusted Shops certification as a German online retailer.
Sources: Sport-Thieme official site
Sport-Thieme presents itself as a trustworthy retailer, citing more than 20 years of Trusted Shops certification along with a 100-day return policy and a 3-year warranty on its products, which are commonly used indicators of consumer confidence in online retail.
Sources: Sport-Thieme official site
Sport-Thieme can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sport-Thieme official site
Sport-Thieme is popular due to its extensive selection of sports, fitness, and therapy equipment combined with fair prices, a generous 100-day return policy, and a long-standing 3-year warranty, all reinforced by over two decades of Trusted Shops certification.
Sources: Sport-Thieme official site
Sport-Thieme scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sport-Thieme has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (67/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #168,716 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Sport-Thieme from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sport-Thieme: SportsTech.com (73/100), Sports Chaplaincy UK & Ireland (73/100), Sporttrade (73/100), Squash Ireland (73/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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