Edwardsville's trusted local news source
The Intelligencer (theintelligencer.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 69th percentile of 29140 Media & Entertainment brands.
The Intelligencer is a local newspaper serving Edwardsville, Illinois, and Madison County, providing coverage of local news, sports, and opinion. Founded in 1804, it is owned by Calkins Media. The publication emphasizes hyper-local reporting that larger national outlets typically do not cover, positioning itself as a community-focused news source for residents seeking local updates and civic information.
| Brand Name | The Intelligencer |
|---|---|
| Domain | theintelligencer.com |
| Industry | Media & Entertainment |
| Founded | 1804 |
| Headquarters | Edwardsville, Illinois |
| Parent Company / Owner | Calkins Media |
| Main Competitors | Belleville News-Democrat (90/100), St. Louis Post-Dispatch (81/100), Alton Telegraph (88/100), KSDK (83/100), KMOV (92/100) |
Moz Domain Authority 65/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #186,568 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Intelligencer appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Your Edwardsville, Illinois, local news source plus the latest in sports, opinion and Madison County news." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Apache.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Intelligencer?", Claude could not identify the brand as of October 2026. I don't recognize a specific outlet at theintelligencer.com; there are several newspapers and publications that use the name 'Intelligencer' (like the Wheeling Intelligencer or New York Magazine's Intelligencer vertical), so without more context I can't confirm which one this sit
When asked "Best brands similar to The Intelligencer?", Claude would not surface The Intelligencer as of October 2026. Since I can't confirm which specific 'Intelligencer' this domain belongs to, I wouldn't want to mischaracterize it by recommending it under assumptions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Intelligencer's main competitors in Media & Entertainment: Belleville News-Democrat (90/100), St. Louis Post-Dispatch (81/100), Alton Telegraph (88/100), KSDK (83/100), KMOV (92/100).
Sources: Brand Analyzer scan
The Intelligencer has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 60, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Intelligencer official site
The Intelligencer was founded in 1804. The Intelligencer operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Intelligencer scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Intelligencer official site
The Intelligencer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Intelligencer official site
The Intelligencer is owned by or part of Calkins Media. The Intelligencer operates in the Media & Entertainment category.
Sources: Wikidata
The Intelligencer scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Intelligencer has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #186,568 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify The Intelligencer from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Intelligencer: The Hollywood Gossip (80/100), The Tragically Hip (80/100), theJasmineBRAND (80/100), THE Journal (80/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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