Building Up Noble Future
Universitas Brawijaya (ub.ac.id) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 69th percentile of 19576 Education brands.
Universitas Brawijaya is a national public university located in East Java, Indonesia, founded in 1963. Operating under Indonesia's Ministry of Higher Education, Science, and Technology, it provides multidisciplinary academic programs and conducts research across various fields. The university emphasizes impactful education, research output, and community engagement, serving prospective and current students, researchers, and academics seeking higher education opportunities in Indonesia.
| Brand Name | Universitas Brawijaya |
|---|---|
| Domain | ub.ac.id |
| Industry | Education |
| Founded | 1963 |
| Headquarters | East Java, Indonesia |
| Parent Company / Owner | Ministry of Higher Education, Science, and Technology |
| Main Competitors | Universitas Indonesia (82/100), Universitas Gadjah Mada (86/100), Institut Teknologi Bandung (76/100), Universitas Airlangga (81/100), Institut Pertanian Bogor (90/100) |
Moz Domain Authority 67/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #14,331 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Universitas Brawijaya appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To build a noble future through impactful education, research, and community engagement." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Universitas Brawijaya?", Claude could identify the brand as of October 2026. Universitas Brawijaya is a large public research university located in Malang, East Java, Indonesia, offering a wide range of undergraduate and graduate programs across fields like agriculture, engineering, medicine, economics, and law. Best known for Being one of Indonesia's top public universities, particularly recognized for its agricultural sciences and as a major higher education institution in East Java.
When asked "Best brands similar to Universitas Brawijaya?", Claude would recommend Universitas Brawijaya as of October 2026. It's one of Indonesia's leading public universities, so it would come up naturally when discussing top Indonesian higher education institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Brawijaya's main competitors in Education: Universitas Indonesia (82/100), Universitas Gadjah Mada (86/100), Institut Teknologi Bandung (76/100), Universitas Airlangga (81/100), Institut Pertanian Bogor (90/100).
Sources: Brand Analyzer scan
Universitas Brawijaya has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 34, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Universitas Brawijaya official site
Universitas Brawijaya was founded in 1963. Universitas Brawijaya operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Brawijaya scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Universitas Brawijaya official site
Universitas Brawijaya is a national public university located in East Java, Indonesia, founded in 1963. It operates under Indonesia's Ministry of Higher Education, Science, and Technology and offers a multidisciplinary academic environment for students and researchers.
Sources: Universitas Brawijaya official site
Universitas Brawijaya can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Universitas Brawijaya official site
Universitas Brawijaya is owned by or part of Ministry of Higher Education, Science, and Technology. Universitas Brawijaya operates in the Education category.
Sources: Wikidata
Universitas Brawijaya provides higher education through a range of academic programs, conducts research across multiple disciplines, and engages in community outreach activities. It aims to build a noble future through impactful education, research, and community engagement, serving students and academics seeking opportunities in Indonesia.
Sources: Universitas Brawijaya official site
Universitas Brawijaya serves prospective and current university students, researchers, and academics seeking higher education and research opportunities in Indonesia.
Sources: Universitas Brawijaya official site
Universitas Brawijaya scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Brawijaya has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (34/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #14,331 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Brawijaya from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Brawijaya: Turtle Tots (79/100), Tulane University (79/100), UBC Faculty of Medicine (79/100), UCLA Bruins (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.