New Hampshire's Trusted News Source
New Hampshire Union Leader (unionleader.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 79th percentile of 19744 Media & Entertainment brands.
New Hampshire Union Leader is a daily newspaper based in Manchester, New Hampshire, founded in 1863. It delivers news, stories, and articles covering local, statewide, and community topics across New Hampshire. The publication focuses on in-depth local coverage, including politics and community issues, positioning itself as the leading authoritative news source for the state, with an emphasis on hyper-local storytelling that distinguishes it from larger national outlets.
| Brand Name | New Hampshire Union Leader |
|---|---|
| Domain | unionleader.com |
| Industry | Media & Entertainment |
| Founded | 1863 |
| Headquarters | Manchester, New Hampshire |
| Main Competitors | Concord Monitor (84/100), Boston Globe (88/100), NH Public Radio (84/100), Portsmouth Herald (72/100), Keene Sentinel (76/100), Valley News (86/100) |
Moz Domain Authority 74/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #38,701 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The latest news, stories, and articles from New Hampshire Union Leader." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New Hampshire Union Leader?", Claude could identify the brand as of October 2026. The New Hampshire Union Leader is the largest newspaper in New Hampshire, based in Manchester, known for its statewide political coverage and especially its outsized influence during presidential primary season. Best known for Its influential, often opinionated coverage and endorsements during the New Hampshire presidential primary.
When asked "Best brands similar to New Hampshire Union Leader?", Claude would recommend New Hampshire Union Leader as of October 2026. It's a well known regional paper with real national relevance due to the NH primary, so it would come up naturally in discussions of influential state or regional newspapers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Hampshire Union Leader's main competitors in Media & Entertainment: Concord Monitor (84/100), Boston Globe (88/100), NH Public Radio (84/100), Portsmouth Herald (72/100), Keene Sentinel (76/100).
Sources: Brand Analyzer scan
New Hampshire Union Leader is a daily newspaper headquartered in Manchester, New Hampshire, founded in 1863. It is described as New Hampshire's leading news publication, providing statewide and local coverage of news, politics, and community stories.
New Hampshire Union Leader has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 54, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
New Hampshire Union Leader was founded in 1863. New Hampshire Union Leader operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New Hampshire Union Leader scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
New Hampshire Union Leader can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Union Leader offers daily news articles and stories covering New Hampshire politics, community events, and local issues, available through its website unionleader.com as well as its print newspaper format.
New Hampshire Union Leader is used by residents, community members, and stakeholders in New Hampshire who seek local news, political coverage, and community stories relevant to the state.
The Union Leader is known for being New Hampshire's leading daily newspaper and for its in-depth, community-focused journalism covering local news and politics that larger national outlets often overlook, particularly during New Hampshire's high-profile presidential primary coverage.
New Hampshire Union Leader scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Hampshire Union Leader has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #38,701 (Tranco) and a Moz Domain Authority of 74/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Hampshire Union Leader from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Hampshire Union Leader: L'Unione Sarda (83/100), Unifi (83/100), United Agents (83/100), United Talent Agency (83/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.