Universitas Negeri Jakarta (UNJ) Brand Score: 75/100 - Brand-Ready tier

Intelligentia - Dignitas

Universitas Negeri Jakarta (UNJ) (unj.ac.id) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 58th percentile of 36447 Education brands.

AI Snapshot

Universitas Negeri Jakarta (UNJ) is a national state university located in Jakarta, Indonesia, founded in 1964. Operating under Indonesia's Ministry of Higher Education, Science, and Technology, UNJ provides higher education across fields including engineering, informatics, science, mathematics, business, law, and social sciences. It emphasizes internationally accredited academic programs, including accreditation from German bodies, aiming to deliver European-standard education quality to undergraduate and postgraduate students in Indonesia.

Key facts about Universitas Negeri Jakarta (UNJ)
Brand NameUniversitas Negeri Jakarta (UNJ)
Domainunj.ac.id
IndustryEducation
Founded1964
HeadquartersJakarta, Indonesia
Parent Company / OwnerMinistry of Higher Education, Science, and Technology
Main CompetitorsUniversitas Indonesia (58/100), Institut Teknologi Bandung (76/100), Universitas Gadjah Mada (86/100), Universitas Pendidikan Indonesia (68/100), Binus University (83/100), Universitas Negeri Yogyakarta (75/100)

Evidence

Ranked #72,055 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "To provide high-quality, internationally accredited higher education that fosters intelligence and dignity in its graduates." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: PHP, Apache, WordPress, Ghost.

Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Universitas Negeri Jakarta (UNJ)?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Universitas Negeri Jakarta (UNJ)?", Claude could identify the brand as of November 2026. Universitas Negeri Jakarta (UNJ) is a public university in Jakarta, Indonesia, that originated as IKIP Jakarta, a teacher training institute, before becoming a full state university in 1999 offering a broader range of programs beyond education. Best known for Its strong teacher education and training programs as the former IKIP Jakarta.

When asked "Best brands similar to Universitas Negeri Jakarta (UNJ)?", Claude would recommend Universitas Negeri Jakarta (UNJ) as of November 2026. It's a well known public university in Indonesia often mentioned alongside other state universities, especially for education and teacher training degrees.

People Also Ask About Universitas Negeri Jakarta (UNJ)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Universitas Negeri Jakarta (UNJ)'s main competitors?

Universitas Negeri Jakarta (UNJ)'s main competitors in Education: Universitas Indonesia (58/100), Institut Teknologi Bandung (76/100), Universitas Gadjah Mada (86/100), Universitas Pendidikan Indonesia (68/100), Binus University (83/100).

Sources: Brand Analyzer scan

When was Universitas Negeri Jakarta (UNJ) founded?

Universitas Negeri Jakarta (UNJ) was founded in 1964. Universitas Negeri Jakarta (UNJ) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend Universitas Negeri Jakarta (UNJ)?

Universitas Negeri Jakarta (UNJ) scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Universitas Negeri Jakarta (UNJ) official site

What is Universitas Negeri Jakarta (UNJ)?

Universitas Negeri Jakarta (UNJ) is a national state university located in Jakarta, Indonesia, founded in 1964. It operates under the Indonesian Ministry of Higher Education, Science, and Technology and offers accredited undergraduate and postgraduate academic programs.

Sources: Universitas Negeri Jakarta (UNJ) official site

How can Universitas Negeri Jakarta (UNJ) improve its AI discoverability?

Universitas Negeri Jakarta (UNJ) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Universitas Negeri Jakarta (UNJ) official site

What products or services does Universitas Negeri Jakarta (UNJ) offer?

UNJ offers undergraduate and postgraduate academic programs in fields including engineering, informatics, science, mathematics, business, law, and social sciences, with some programs holding international accreditation from German accreditation bodies.

Sources: Universitas Negeri Jakarta (UNJ) official site

Who owns Universitas Negeri Jakarta (UNJ)?

Universitas Negeri Jakarta (UNJ) is owned by or part of Ministry of Higher Education, Science, and Technology. Universitas Negeri Jakarta (UNJ) operates in the Education category.

Sources: Wikidata

Who uses Universitas Negeri Jakarta (UNJ)?

UNJ serves prospective and current undergraduate and postgraduate students in Indonesia seeking accredited, high-quality higher education.

Sources: Universitas Negeri Jakarta (UNJ) official site

Recommendations

AI visibility

Universitas Negeri Jakarta (UNJ) scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Universitas Negeri Jakarta (UNJ) has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #72,055 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Negeri Jakarta (UNJ) from memory (November 2026) - a sign these signals are paying off.

Visibility - 35/100

Trust - 4/100

Recommendation likelihood - 51/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Universitas Negeri Jakarta (UNJ): Žilinská univerzita v Žiline (75/100), Université de Toulouse (75/100), University of Nevada, Las Vegas (UNLV) (75/100), University of New Mexico Press (75/100).

A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).

Category leader: Canva (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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