Impactful Education, Research, Service
Universitas Negeri Semarang (UNNES) (unnes.ac.id) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 79th percentile of 36447 Education brands.
Universitas Negeri Semarang (UNNES) is a public university in Indonesia focused on education, research, and community service. It positions itself as a leading institution dedicated to producing high-quality graduates while contributing to social, economic, and environmental solutions. UNNES serves prospective and current students, researchers, and academics, aiming to support sustainable national development through scholarly research and applied community engagement.
| Brand Name | Universitas Negeri Semarang (UNNES) |
|---|---|
| Domain | unnes.ac.id |
| Industry | Education |
| Headquarters | Semarang, Indonesia |
| Main Competitors | Universitas Diponegoro (82/100), Universitas Gadjah Mada (86/100), Universitas Negeri Yogyakarta (75/100), Universitas Indonesia (58/100), Institut Teknologi Bandung (76/100) |
Ranked #45,343 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Welcome to the official homepage of Universitas Negeri Semarang (UNNES). Discover the latest information, academic activities, and various university achievements." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Universitas Negeri Semarang (UNNES)?", Claude could identify the brand as of November 2026. Universitas Negeri Semarang (UNNES) is a public university located in Semarang, Central Java, Indonesia, originally established as a teacher training institute (IKIP Semarang) before being converted into a full university in 1999. Best known for Being a leading public university in Indonesia for teacher education and training, alongside other academic faculties.
When asked "Best brands similar to Universitas Negeri Semarang (UNNES)?", Claude would recommend Universitas Negeri Semarang (UNNES) as of November 2026. It's a well known public university in Indonesia, especially recognized for education and teacher training programs, so it would be relevant in discussions of top Indonesian universities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Negeri Semarang (UNNES)'s main competitors in Education: Universitas Diponegoro (82/100), Universitas Gadjah Mada (86/100), Universitas Negeri Yogyakarta (75/100), Universitas Indonesia (58/100), Institut Teknologi Bandung (76/100).
Sources: Brand Analyzer scan
Universitas Negeri Semarang (UNNES) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 27, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Universitas Negeri Semarang (UNNES) scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Universitas Negeri Semarang (UNNES) is a public university in Indonesia that engages in scholarly research, education, and community service. It is positioned as a leading Indonesian institution dedicated to producing excellent graduates and delivering practical contributions to society and national development.
Universitas Negeri Semarang (UNNES) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
UNNES is used by prospective and current students, researchers, academics, and communities in Indonesia seeking quality higher education as well as impactful research and social contributions.
Universitas Negeri Semarang (UNNES) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Negeri Semarang (UNNES) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is trust (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #45,343 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Negeri Semarang (UNNES) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Negeri Semarang (UNNES): Polytech Nantes (79/100), University of California (79/100), University of Guelph (79/100), Université Paris Cité (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.