Your hub for tabletop gaming
Wargamer (wargamer.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands, in the 91st percentile of 19939 Media & Entertainment brands.
Wargamer (wargamer.com) is an online media outlet founded in 1995 that provides news, guides, and community content for tabletop and war gaming enthusiasts. It covers games such as Warhammer 40k, Age of Sigmar, Dungeons and Dragons, Magic: The Gathering, Pokémon, Yu-Gi-Oh!, and various board games and TTRPGs. The site positions itself as a comprehensive resource for staying current on game releases, strategies, and competitive play, while fostering community engagement among hobbyists.
| Brand Name | Wargamer |
|---|---|
| Domain | wargamer.com |
| Industry | Media & Entertainment, Other |
| Founded | 1995 |
| Main Competitors | Dicebreaker (85/100), Bell of Lost Souls (76/100), Goonhammer (75/100), TabletopGamingNews (73/100), ICv2, Polygon (96/100) |
Moz Domain Authority 59/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #110,167 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Wargamer has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Latest news and guides for Warhammer 40k, Age of Sigmar, Dungeons and Dragons, Magic: The Gathering, board games, TTRPGs, war games, Pokémon, Yu-Gi-Oh! and more" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Wargamer?", Claude could identify the brand as of October 2026. Wargamer is a gaming news and guides website focused on strategy games, tabletop wargaming, and related genres, covering titles like Warhammer, Total War, and various strategy and card games. Best known for In-depth guides and news coverage for strategy games and tabletop wargaming, especially Warhammer-related content.
When asked "Best brands similar to Wargamer?", Claude would recommend Wargamer as of October 2026. It's a well known dedicated resource for strategy and wargaming enthusiasts, making it a natural mention alongside other gaming media outlets in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wargamer's main competitors in Media & Entertainment: Dicebreaker (85/100), Bell of Lost Souls (76/100), Goonhammer (75/100), TabletopGamingNews (73/100), Polygon (96/100).
Sources: Brand Analyzer scan
Wargamer has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 58, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Wargamer official site
Wargamer was founded in 1995. Wargamer operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Wargamer scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Wargamer official site
Wargamer offers news articles, strategy and gameplay guides, and community features such as forums or discussion spaces related to tabletop war games, role-playing games (like Dungeons and Dragons), trading card games (Magic: The Gathering, Pokémon, Yu-Gi-Oh!), and board games.
Sources: Wargamer official site
Wargamer is an online media website, founded in 1995, that specializes in news, guides, and community content for war and strategy tabletop gaming, covering franchises like Warhammer 40k, Age of Sigmar, Dungeons and Dragons, Magic: The Gathering, and Pokémon.
Sources: Wargamer official site
Wargamer publishes news articles, guides, and strategy content related to tabletop war games, role-playing games, and trading card games, while also facilitating community discussion and engagement around these hobbies.
Sources: Wargamer official site
Wargamer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Wargamer official site
Wargamer is used by tabletop gaming enthusiasts, including fans of Warhammer 40k and Age of Sigmar, Dungeons and Dragons players, Magic: The Gathering and Pokémon collectors, Yu-Gi-Oh! players, and board game hobbyists seeking news and guides.
Sources: Wargamer official site
Wargamer is known for its coverage of Warhammer 40k, Age of Sigmar, Dungeons and Dragons, and other tabletop and trading card games, offering guides and the latest news for enthusiasts of these franchises.
Sources: Wargamer official site
Wargamer scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wargamer has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is recommendation likelihood (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #110,167 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Wargamer from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wargamer: Walker Art Center (87/100), Walibi Holland (87/100), Warner Bros. Games (87/100), WDAM-TV (87/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.