Your Local News Source
WBNG (wbng.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 87th percentile of 32365 Media & Entertainment brands.
WBNG is a CW-affiliated television station serving Binghamton, New York, founded in 1998. It delivers local news, weather, and community coverage to residents in its viewing area. The station's mission centers on providing timely, accurate, and relevant information, positioning itself as a trusted local news and weather source for the region.
| Brand Name | WBNG |
|---|---|
| Domain | wbng.com |
| Industry | Media & Entertainment |
| Founded | 1998 |
| Headquarters | Binghamton, New York, USA |
| Main Competitors | WICZ-TV (89/100), WIVT/WBGH, Press & Sun-Bulletin (74/100), Spectrum News (70/100) |
Moz Domain Authority 65/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #142,986 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
WBNG has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To deliver timely, accurate, and relevant news and weather coverage to the local community." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is WBNG?", Claude could identify the brand as of October 2026. WBNG is a television station based in Binghamton, New York, operating as the CBS affiliate for the Southern Tier region. It's owned by Gray Television and also produces local news under the brand 12 News. Best known for Being the CBS-affiliated local news station serving Binghamton, New York and the surrounding Southern Tier area.
When asked "Best brands similar to WBNG?", Claude would not surface WBNG as of October 2026. It's a local/regional TV station rather than a major media brand, so it wouldn't come up in a general discussion of top media and entertainment companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WBNG's main competitors in Media & Entertainment: WICZ-TV (89/100), Press & Sun-Bulletin (74/100), Spectrum News (70/100).
Sources: Brand Analyzer scan
WBNG has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 57, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WBNG official site
WBNG was founded in 1998. WBNG operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
WBNG scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: WBNG official site
WBNG is a CW television affiliate serving Binghamton, New York, USA. It was founded in 1998 and focuses on delivering local news and weather coverage to the surrounding community.
Sources: WBNG official site
WBNG delivers timely, accurate, and relevant news and weather coverage to the local community it serves in the Binghamton, New York area, providing residents with information through broadcast and online channels.
Sources: WBNG official site
WBNG can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WBNG official site
WBNG offers local news reporting, weather alerts and forecasts, and community coverage relevant to the Binghamton, New York area, delivered through its CW-affiliated television broadcast.
Sources: WBNG official site
WBNG is known for being a local CW television affiliate providing news and weather updates specific to the Binghamton, New York region, serving as a trusted source of community information.
Sources: WBNG official site
WBNG is used by local residents in the Binghamton, New York area who seek news updates, weather alerts, and information about community events relevant to their region.
Sources: WBNG official site
WBNG scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WBNG has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #142,986 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify WBNG from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WBNG: The Washington Times (84/100), Washington City Paper (84/100), WCPO 9 News (84/100), Phoenix (84/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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