Storytelling that delves deeper
10 Tampa Bay News (wtsp.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 91st percentile of 40082 Media & Entertainment brands.
10 Tampa Bay News (WTSP) is the CBS-affiliated television station serving the Tampa Bay area, based in St. Petersburg, Florida. Founded in 1965, it provides local news, weather, sports, and political coverage to residents of the region. The station emphasizes in-depth, context-driven reporting aimed at helping viewers understand local events and trends rather than simply relaying headlines, positioning itself as a trusted source for ongoing local news coverage.
| Brand Name | 10 Tampa Bay News |
|---|---|
| Domain | wtsp.com |
| Industry | Media & Entertainment |
| Founded | 1965 |
| Headquarters | St. Petersburg, Florida |
| Main Competitors | WFLA News Channel 8 (72/100), ABC Action News (WFTS) (88/100), FOX 13 Tampa Bay (WTVT) (82/100), Spectrum Bay News 9 (85/100), Tampa Bay Times (93/100) |
Moz Domain Authority 80/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #31,483 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Welcome to 10 Tampa Bay News on YouTube! We’re the CBS affiliate serving the Tampa Bay area. Our team works hard to consider context, pursue connections an..." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is 10 Tampa Bay News?", Claude could identify the brand as of November 2026. 10 Tampa Bay (WTSP) is a CBS-affiliated local television news station serving the Tampa Bay, Florida area, owned by TEGNA. It covers local news, weather, traffic, and investigative stories for the Tampa, St. Petersburg, and Clearwater region. Best known for Local news and weather coverage for the Tampa Bay, Florida metro area.
When asked "Best brands similar to 10 Tampa Bay News?", Claude would recommend 10 Tampa Bay News as of November 2026. It's a well-known local news source for the Tampa Bay region, so I'd mention it if someone asked about local Florida news outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
10 Tampa Bay News's main competitors in Media & Entertainment: WFLA News Channel 8 (72/100), ABC Action News (WFTS) (88/100), FOX 13 Tampa Bay (WTVT) (82/100), Spectrum Bay News 9 (85/100), Tampa Bay Times (93/100).
Sources: Brand Analyzer scan
10 Tampa Bay News has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 63, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 10 Tampa Bay News official site
10 Tampa Bay News was founded in 1965. 10 Tampa Bay News operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
10 Tampa Bay News scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 10 Tampa Bay News official site
10 Tampa Bay News is the CBS-affiliated television station (WTSP) serving the Tampa Bay, Florida area, headquartered in St. Petersburg, Florida. It has been operating since 1965 and provides local news, weather, and sports coverage to the region.
Sources: 10 Tampa Bay News official site
10 Tampa Bay News can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 10 Tampa Bay News official site
10 Tampa Bay News offers local news broadcasts, weather updates, sports coverage, and political reporting for the Tampa Bay, Florida area. Content is distributed via television broadcast as the CBS affiliate as well as through digital platforms such as YouTube.
Sources: 10 Tampa Bay News official site
10 Tampa Bay News is known for serving as the CBS television affiliate for the Tampa Bay region, providing round-the-clock local news, weather, and sports coverage with an emphasis on context and in-depth reporting rather than surface-level headlines.
Sources: 10 Tampa Bay News official site
10 Tampa Bay News is used by residents and community members in the Tampa Bay, Florida area who seek reliable local news, weather updates, sports coverage, and political reporting.
Sources: 10 Tampa Bay News official site
10 Tampa Bay News scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
10 Tampa Bay News has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #31,483 (Tranco) and a Moz Domain Authority of 80/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 10 Tampa Bay News from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 10 Tampa Bay News: WTFast (85/100), WSMV (85/100), WXYZ Channel 7 (85/100), Wycliffe Bible Translators (85/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.