Penser et bâtir l'économie circulaire
Institut National de l'Économie Circulaire (INEC) (institut-economie-circulaire.fr) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Government brands, Energy & Utilities brands, in the 25th percentile of 29829 Non-profit brands.
L'Institut National de l'Économie Circulaire (INEC) est un think tank français dédié à la promotion de l'économie circulaire. Il réunit institutions, entreprises, chercheurs et collectivités pour accélérer la transition vers un modèle économique qui limite l'extraction de ressources naturelles et valorise celles déjà extraites. L'INEC organise des événements, publie des études et mène des actions de plaidoyer afin de fédérer les acteurs publics et privés autour de la préservation des ressources naturelles.
| Brand Name | Institut National de l'Économie Circulaire (INEC) |
|---|---|
| Domain | institut-economie-circulaire.fr |
| Industry | Non-profit, Government |
| Main Competitors | Ellen MacArthur Foundation (83/100), ADEME (85/100), The Shift Project (81/100), Circle Economy (75/100), ORÉE (81/100) |
Ranked #1,282,806 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bienvenue sur le site de l" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Institut National de l'Économie Circulaire (INEC)?", Claude could identify the brand as of November 2026. INEC is a French non-profit think tank founded in 2013 by Fabrice Bonnifet and others (notably associated with François-Michel Lambert) to promote the transition from a linear to a circular economy in France, bringing together businesses, public authorities, NGOs and academics. Best known for Being France's leading think tank dedicated to advancing circular economy policy and practice.
When asked "Best brands similar to Institut National de l'Économie Circulaire (INEC)?", Claude would recommend Institut National de l'Économie Circulaire (INEC) as of November 2026. It's a well-established and recognized reference point in France for circular economy advocacy, so it would naturally come up alongside similar sustainability-focused think tanks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Institut National de l'Économie Circulaire (INEC)'s main competitors in Non-profit: Ellen MacArthur Foundation (83/100), ADEME (85/100), The Shift Project (81/100), Circle Economy (75/100), ORÉE (81/100).
Sources: Brand Analyzer scan
Institut National de l'Économie Circulaire (INEC) has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 21, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Institut National de l'Économie Circulaire (INEC) official site
Institut National de l'Économie Circulaire (INEC) scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Institut National de l'Économie Circulaire (INEC) official site
L'INEC (Institut National de l'Économie Circulaire) est un think tank français qui se positionne comme l'acteur de référence national sur l'économie circulaire. Il réunit institutions, entreprises et experts afin de promouvoir et développer un modèle économique visant à réduire l'extraction de ressources naturelles tout en maximisant la valorisation de celles déjà extraites.
Sources: Institut National de l'Économie Circulaire (INEC) official site
Institut National de l'Économie Circulaire (INEC) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Institut National de l'Économie Circulaire (INEC) official site
L'INEC propose des événements (conférences, forums), des publications et études sur l'économie circulaire, ainsi que des actions de plaidoyer visant à influencer les politiques publiques et les pratiques des entreprises en matière de gestion durable des ressources.
Sources: Institut National de l'Économie Circulaire (INEC) official site
Les publics cibles de l'INEC incluent les décideurs publics, les entreprises, les collectivités territoriales, les chercheurs et les citoyens engagés dans la transition écologique et la gestion durable des ressources naturelles.
Sources: Institut National de l'Économie Circulaire (INEC) official site
L'INEC est connu pour sa position de think tank national de référence sur l'économie circulaire en France, rassemblant un large réseau d'institutions, d'entreprises et d'experts autour de la préservation des ressources naturelles à travers des événements, publications et actions de plaidoyer.
Sources: Institut National de l'Économie Circulaire (INEC) official site
Institut National de l'Économie Circulaire (INEC) scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Institut National de l'Économie Circulaire (INEC) has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,282,806 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Institut National de l'Économie Circulaire (INEC) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Institut National de l'Économie Circulaire (INEC): Insight Meditation Center (69/100), Inside Government (69/100), Interlochen Public Radio (69/100), International Authors Forum (69/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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