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Upplysning.se (upplysning.se) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, Technology brands, in the 25th percentile of 26386 Other brands.
Upplysning.se is a Swedish online search service that provides information about private individuals and companies, including phone numbers, addresses, personal identification numbers, organization numbers, and key financial figures. It positions itself as Sweden's leading information lookup service, aiming to be the country's best search tool for data on people and businesses. The service targets both individuals and businesses in Sweden seeking contact, identity, or company information.
| Brand Name | Upplysning.se |
|---|---|
| Domain | upplysning.se |
| Industry | Other, Technology |
| Main Competitors | Hitta.se (86/100), Eniro, Ratsit (75/100), Mrkoll (56/100), Merinfo (73/100) |
Moz Domain Authority 29/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Upplysning på telefonnummer, adresser, personnummer, organisationsnummer, nyckeltal med mera till allapersoner och företag i Sverige" (Meta description: 15 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Upplysning.se?", Claude could not identify the brand as of October 2026. I don't have specific, verified details about Upplysning.se beyond recognizing that the name suggests a Swedish directory or information lookup service (the word 'upplysning' means 'information' or 'directory assistance' in Swedish), but it's a niche local site I don't have relia
When asked "Best brands similar to Upplysning.se?", Claude would not surface Upplysning.se as of October 2026. I can't confidently recommend it alongside well-known Swedish directory services like Eniro or Hitta.se since I lack verified specifics about its offerings or reputation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Upplysning.se's main competitors in Other: Hitta.se (86/100), Ratsit (75/100), Mrkoll (56/100), Merinfo (73/100).
Sources: Brand Analyzer scan
Upplysning.se offers lookup services for phone numbers, addresses, personal identification numbers (personnummer), organization numbers (organisationsnummer), and key financial figures for individuals and companies in Sweden.
Sources: Upplysning.se official site
Upplysning.se is a Swedish online information search service that provides lookup of phone numbers, addresses, personal numbers, organization numbers, and financial key figures for private individuals and companies in Sweden.
Sources: Upplysning.se official site
Upplysning.se has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 11, trust 15, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Upplysning.se official site
Upplysning.se allows users to search for and retrieve contact and identity information such as phone numbers, addresses, personnummer (personal identification numbers), organisationsnummer (organization numbers), and key financial data for individuals and companies across Sweden.
Sources: Upplysning.se official site
Upplysning.se scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Upplysning.se official site
Upplysning.se can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Upplysning.se official site
Upplysning.se is known for being a comprehensive Swedish search service that aggregates publicly available information about people and businesses, including contact details, identification numbers, and financial figures.
Sources: Upplysning.se official site
Upplysning.se is used by individuals and businesses in Sweden who need to find contact information, verify identities, or access company and financial data about other people or organizations.
Sources: Upplysning.se official site
Upplysning.se scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Upplysning.se has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (11/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 29/100. In a live check (October 2026), Claude could not identify Upplysning.se from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Upplysning.se: UniversalMedicalSystems.com (67/100), Magyar Unitárius Egyház (67/100), Upwrite (67/100), National Center for Charitable Statistics (NCCS) (67/100).
A step up - brands to learn from: Zoeller Pumps (71/100), Zane Bennett Contemporary Art (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.