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RSMH (rsmh.se) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Healthcare brands, in the 26th percentile of 25508 Non-profit brands.
RSMH (Riksförbundet för Social och Mental Hälsa) is a Swedish non-profit organization and folkrörelse (popular movement) focused on mental and social health. With more than 60 years of experience, it advocates for everyone's right to the care and support needed to live a good life. RSMH works to promote participation, influence, and meaningful everyday life for people affected by mental illness or involuntary loneliness, as well as their relatives, through community, activities, and peer support led by people with lived experience.
| Brand Name | RSMH |
|---|---|
| Domain | rsmh.se |
| Industry | Non-profit, Healthcare |
| Headquarters | Sweden |
| Main Competitors | Mind (65/100), Hjärnkoll (67/100), Schizofreniförbundet (67/100), Attention (75/100), Suicide Zero (71/100), Mental Health America (80/100) |
Ranked #4,667,310 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
RSMH appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "RSMH är folkrörelsen för psykisk och social hälsa. Vi arbetar för allas rätt till den vård och det stöd de behöver för att leva ett gott liv. Vi arbetar för ett samhälle där alla h…" (Meta description: 56 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is RSMH?", Claude could identify the brand as of November 2026. RSMH (Riksförbundet för Social och Mental Hälsa) is a Swedish non-profit organization that advocates for the rights and interests of people with psychiatric disabilities or mental health issues, working through local branches across Sweden. Best known for Being a major Swedish patient/member organization advocating for people with mental illness and promoting their social rights and inclusion.
When asked "Best brands similar to RSMH?", Claude would recommend RSMH as of November 2026. It's a well-established and recognized Swedish mental health advocacy organization, so it would be relevant to mention for users asking about Swedish non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RSMH's main competitors in Non-profit: Mind (65/100), Hjärnkoll (67/100), Schizofreniförbundet (67/100), Attention (75/100), Suicide Zero (71/100).
Sources: Brand Analyzer scan
RSMH has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 29, trust 4, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RSMH official site
RSMH, short for Riksförbundet för Social och Mental Hälsa, is a Swedish non-profit folkrörelse (popular movement) dedicated to psychiatric and social health. It is a member-driven organization with over 60 years of history, advocating for the rights of people with experience of mental illness or involuntary loneliness to receive the care and support they need to live good, meaningful lives.
Sources: RSMH official site
RSMH works to secure everyone's right to necessary care and support for a good life, and advocates for a society where all people have the right to participation, influence, and a meaningful existence. It provides community, activities, and peer support (kamratstöd) from individuals who themselves have experience with mental illness, and engages in advocacy on behalf of its members and their interests in Sweden.
Sources: RSMH official site
RSMH scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: RSMH official site
RSMH offers community and belonging (gemenskap), organized activities, and kamratstöd (peer support) delivered by individuals who have personal experience with mental illness. As an advocacy organization, it also works to promote participation, influence, and policy changes that support the rights of people with mental and social health needs and their access to care and support.
Sources: RSMH official site
RSMH can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RSMH official site
RSMH is known for being Sweden's folkrörelse (popular/grassroots movement) for mental and social health, with over 60 years of history. It is recognized for its peer support model, where support and community are provided by people with lived experience of mental illness, as well as its advocacy for the rights and inclusion of people affected by psychiatric and social health issues.
Sources: RSMH official site
RSMH's services and community are used by people in Sweden who have experience of mental illness or involuntary loneliness (ofrivillig ensamhet), as well as their relatives and other supporters. Its membership base consists of these individuals, who also drive the organization's advocacy and peer support activities.
Sources: RSMH official site
RSMH scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RSMH has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (4/100). It benefits from a global traffic rank of #4,667,310 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify RSMH from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RSMH: RSCA (70/100), Ross Valley School District (70/100), Center for Rural Strategies (70/100), Landeshauptstadt Saarbrücken (70/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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