Öppnar samtal om psykisk hälsa
Riksförbundet Hjärnkoll (hjarnkoll.se) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Healthcare brands, Education brands, in the 16th percentile of 25508 Non-profit brands.
Riksförbundet Hjärnkoll is a Swedish non-profit organization founded in 2014 that works to reduce stigma around mental illness through knowledge-sharing, personal testimonies, and open dialogue. It combines research, lived experience, and educational materials aimed at increasing understanding of mental health issues across sectors such as schools, elder care, and workplaces. The organization positions itself as a leading national voice for attitude change regarding mental ill-health in Sweden, targeting the general public, schools, relatives, older adults, and people with personal experience of mental illness.
| Brand Name | Riksförbundet Hjärnkoll |
|---|---|
| Domain | hjarnkoll.se |
| Industry | Non-profit, Healthcare |
| Founded | 2014 |
| Headquarters | Sweden |
| Main Competitors | Mind (65/100), Riksförbundet för Social och Mental Hälsa (RSMH) (70/100), Suicide Zero (71/100), NSPH (Nationell Samverkan för Psykisk Hälsa) (72/100), Time to Change (74/100), Mental Health America (80/100) |
Moz Domain Authority 35/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Att minska stigma kring psykisk ohälsa genom kunskap, erfarenhetsutbyte och öppna samtal." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Riksförbundet Hjärnkoll?", Claude could identify the brand as of November 2026. Hjärnkoll is a Swedish national organization that works to combat stigma and discrimination around mental illness, largely through ambassadors who share their personal experiences in schools, workplaces, and media. Best known for Using personal testimonies from people with lived experience of mental illness to reduce stigma in Sweden.
When asked "Best brands similar to Riksförbundet Hjärnkoll?", Claude would recommend Riksförbundet Hjärnkoll as of November 2026. It's a well known Swedish anti-stigma mental health initiative, so it fits naturally if someone asks about organizations addressing mental health stigma in Sweden.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Riksförbundet Hjärnkoll's main competitors in Non-profit: Mind (65/100), Riksförbundet för Social och Mental Hälsa (RSMH) (70/100), Suicide Zero (71/100), NSPH (Nationell Samverkan för Psykisk Hälsa) (72/100), Time to Change (74/100).
Sources: Brand Analyzer scan
Riksförbundet Hjärnkoll is a Swedish national non-profit organization founded in 2014. It operates in the healthcare and education sectors with the mission of reducing the stigma surrounding mental ill-health through knowledge, shared experience, and open conversation.
Riksförbundet Hjärnkoll has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Riksförbundet Hjärnkoll was founded in 2014. Riksförbundet Hjärnkoll operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Riksförbundet Hjärnkoll scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Riksförbundet Hjärnkoll can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Hjärnkoll offers educational and awareness materials on mental health, informed by research and personal experience of people affected by mental illness. Its offerings include pedagogical content designed for use in schools and elder care settings, as well as resources supporting organizations that want to work on attitude change regarding mental health stigma.
Hjärnkoll's work reaches the general public, schools, relatives of people with mental illness, older adults, individuals with personal experience of mental ill-health, and organizations seeking to address attitudes toward mental health.
Hjärnkoll is known as a leading Swedish voice for attitude change and stigma reduction around mental ill-health, using a combination of research, personal experience, and educational outreach to schools, elder care institutions, and the general public.
Riksförbundet Hjärnkoll scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Riksförbundet Hjärnkoll has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify Riksförbundet Hjärnkoll from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Riksförbundet Hjärnkoll: Historisches Museum Frankfurt (67/100), Hiroanim (67/100), Hong Kong International Film Festival Society (HKIFF) (67/100), Hohenwart Forum (67/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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