Excellence in Learning Innovation
Universitas Negeri Malang (UM) (um.ac.id) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 74th percentile of 36457 Education brands.
Universitas Negeri Malang (UM) is an Indonesian public university focused on higher education, science, and technology. It emphasizes academic excellence, research, innovation, and global collaboration to produce graduates and solutions with impact on education, industry, and society. UM positions itself as a leading institution contributing to Indonesia's long-term national development goals, often referenced as the 'Golden 2045' vision, serving students, academics, and research partners both domestically and internationally.
| Brand Name | Universitas Negeri Malang (UM) |
|---|---|
| Domain | um.ac.id |
| Industry | Education |
| Headquarters | Malang, Indonesia |
| Main Competitors | Universitas Negeri Yogyakarta (75/100), Universitas Pendidikan Indonesia (68/100), Universitas Negeri Surabaya (79/100), Universitas Negeri Jakarta (75/100), Universitas Gadjah Mada (86/100), Universitas Brawijaya (79/100), Institut Teknologi Sepuluh Nopember (81/100) |
Moz Domain Authority 53/100 vs category average 45 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,543 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To advance impactful higher education, science, and technology that contributes to Indonesia's Golden 2045 vision." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Universitas Negeri Malang (UM)?", Claude could identify the brand as of November 2026. Universitas Negeri Malang (UM) is a public university in Malang, East Java, Indonesia, originally founded as a teacher training institute (IKIP Malang) before being transformed into a broader state university in the 1990s. Best known for Being one of Indonesia's leading institutions for teacher education and education sciences.
When asked "Best brands similar to Universitas Negeri Malang (UM)?", Claude would recommend Universitas Negeri Malang (UM) as of November 2026. It's a well-established and respected state university in Indonesia, particularly strong in education and teacher training, so it fits naturally when discussing top Indonesian universities in that field.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Negeri Malang (UM)'s main competitors in Education: Universitas Negeri Yogyakarta (75/100), Universitas Pendidikan Indonesia (68/100), Universitas Negeri Surabaya (79/100), Universitas Negeri Jakarta (75/100), Universitas Gadjah Mada (86/100).
Sources: Brand Analyzer scan
Universitas Negeri Malang (UM) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 47, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Universitas Negeri Malang (UM) scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Universitas Negeri Malang (UM) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Universitas Negeri Malang (UM) is a public university in Indonesia focused on higher education, science, and technology. It serves undergraduate and postgraduate students as well as academics and researchers, and aims to contribute to Indonesia's long-term national development through impactful education and research.
UM is used by prospective and current undergraduate and postgraduate students, academics, and researchers, as well as institutions seeking academic partnerships in Indonesia and globally.
Universitas Negeri Malang (UM) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Negeri Malang (UM) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #47,543 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Universitas Negeri Malang (UM) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Negeri Malang (UM): UK Youth (78/100), UK Data Service (78/100), Union of Messianic Jewish Congregations (78/100), UNED (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.